Eternal Embrace is committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website eternalembracejewellery.co.uk or engage with our services.

1. Information We Collect:

• Personal Information: When you interact with our website or services, we may collect personal information such as your name, email address, mailing address, phone number, and payment details.
• Usage Data: We may also collect information about your interactions with our website, including the pages you visit, the products you view or purchase, and your browsing preferences.
• Cookies and Tracking Technologies: Like many websites, we use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. You can adjust your browser settings to disable cookies, but please note that certain features of our website may not function properly without them.

2. How We Use Your Information:

• Order Processing: We use your personal information to process and fulfil your orders, communicate with you about your purchases, and provide customer support.
• Marketing and Communications: With your consent, we may send you promotional emails or newsletters about our products, special offers, and events. You can opt out of these communications at any time by following the unsubscribe instructions provided in the emails or by contacting us directly.
• Improving Our Services: We may use your information to analyse trends, track user interactions, and improve the functionality and usability of our website and services.

3. Information Sharing and Disclosure:

• Service Providers: We may share your personal information with third-party service providers who assist us in operating our website, processing payments, fulfilling orders, or providing other services. These service providers are contractually obligated to use your information only for the purposes of providing the services requested by us and in accordance with this Privacy Policy.
• Legal Compliance: We may disclose your information when required by law, subpoena, or other legal process, or when we believe in good faith that such disclosure is necessary to protect our rights, enforce our policies, or respond to claims of fraud or security threats.

4. Data Security:

We take reasonable measures to protect the security of your personal information
and prevent unauthorised access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices:

• Access and Correction: You have the right to access and update your personal information held by us. You may also request that we correct any inaccuracies or incomplete information.
• Data Portability: You have the right to request a copy of your personal information in a structured, machine-readable format.
• Opt-Out: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in the emails or by contacting us directly.

6. Children's Privacy:

Our website and services are not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children, and if we become aware that we have inadvertently collected information from a child, we will take steps to delete it as soon as possible.

7. Changes to this Privacy Policy:

We reserve the right to update or modify this Privacy Policy at any time.
Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this Privacy Policy periodically for any updates.

8. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please write us a message on the Contact Us page.
By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.